Silly pricing


It seems to be the month for odd pricing schemes.  First, Michael at God Plays Dice questioned why two items sometimes cost more than twice the cost of one:  there were lots of examples in the comments, but one of my favorites is Chicken McNuggets at McDonalds, where a 4-pack costs 99 cents but a 10-pack typically costs over $3.

Then JD2718 shared a story of how he went to buy a bottle of water, only to discover that one bottle cost $1.09 but you could get two bottles for a total of only $1.

I followed up in the comments of JD’s post with a similar experience from earlier this week.   We have a cheapo movie theater in town, which is really quite a bargain:  big plush seats, second run movies, and only $2 per person for matinees.  Except on Mondays, when groups of 3 or more can get in for 50 cents each.

That means that two of us had to pay $4 to escape the heat for a few hours, but if we’d though to bring along Godzilla and buy him his very own seat, it would have cost a grand total of $1.50.

Guess who’se coming to the theater with us next time?

The photo above isn’t our theater, it’s one in Victoria, Australia that Fernando de Sousa took (CC license).  But our cheapo theater is pretty similar, except I think the seats are purple.

4 Responses to “Silly pricing”

  1. jd2718 Says:

    And don’t buy him a drink. I’ll ship some water.


  2. Spencer Says:

    You know… you still could have bought 3 tickets, and only used 2 of them.

  3. Ξ Says:

    Spencer, I’m wondering why we didn’t do that — I think maybe I was worried it was obvious there were only two of us? Because, at least at this point, it seems like a perfectly legitimate solution.

  4. Christine Says:

    It seems to be a marketing attempt at getting more customers. If you are so enticed to bring a third person, perhaps that third person will come again (on non-discount days) and/or bring two other people on discount days, etc.

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